Mitsubishi Fuso Sedekah Beasiswa Pendidikan Anak Sopir Truk Lewat Sosmed – Sales Mitsubishi Bekasi

Truk punya peran penting dalam mengangkut berbagai barang kebutuhan masyarakat dan pembangunan. Tanpanya, distribusi bisa terhambat dan akibatnya pembangunan Indonesia pun mungkin bisa molor. Namun, ada sosok penting yang seringkali dilupakan, pengemudi truk. Harus diakui, kontribusi sopir truk dalam kehidupan masyarakat kurang mendapatkan apresiasi.

Beberapa waktu lalu PT Krama Yudha Tiga Berlian Motors (KTB) selaku distributor dari Mitsubishi Fuso Truck & Bus Corporation (MFTBC), membuat video kampanye sosial #Terimakasihsupirtruk yang membangkitkan kepedulian serta simpati masyarakat atas kerja keras dan peran pengemudi truk dalam kehidupan dan pembangunan.

Pada 15 Desember 2017, bertepatan dengan hari ulang tahun yang ke-47, KTB secara resmi mengumumkan program sosial #Fusokontribusi sebagai lanjutan dari kampanye sosial video apresiasi untuk pengemudi truk. Program sosial ini, dilaksanakan sebagai bagian dari rangkaian acara Roadshow Mitsubishi FUSO & Iwan Fals menggunakan truk panggung FE 74 Long di 10 kota, berlangsung mulai November 2017 hingga Februari 2018.

Hanya dengan memposting tagar (tanda pagar) #Fusokontribusi di media sosial, masyarakat dianggap telah menyumbang Rp 10 ribu. Setiap hastag (tagar) #Fusokontribusi yang bernilai Rp 10 ribu dikumpulkan sebagai beasiswa pendidikan anak-anak sopir truk. Rencananya, KTB memberikan beasiswa kepada anak-anak pengemudi truk yang terpilih berasal dari 10 kota yang disambangi Mitsubishi Fuso dan Iwan Fals selama Roadshow berlangsung. Nilai beasiswa yang diberikan, setara dengan tiga tahun jenjang pendidikan tingkat Sekolah Menengah Atas (SMA).

“Atas kontribusi yang diberikan para sopir truk, kini saatnya kita memberikan apresiasi yang sepantasnya. Hanya dengan cara sederhana memberi tagar #Fusokontribusi, akan sangat berharga untuk keberlangsungan pendidikan anak-anak mereka” tutur Duljatmono, Direktur Marketing KTB.

Bersama dengan duta merek Mitsubishi Fuso, Iwan Fals, kampanye sosial ini ditujukan untuk menciptakan perspektif baru tentang betapa pentingnya peran sopir truk. Menurut Mitsubishi, pengemudi truk memiliki peran membantu penjualan produk kendaraan niaga mereka. Saat ini di Indonesia Mitsubishi Fuso mendominasi pasar colt diesel sebesar 45,4% dan sukses dinobatkan sebagai ‘Penjualan Truk Terbanyak di Indonesia’ melalui penghargaan MURI (Museum Rekor Indonesia).


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